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About ARTLANGS >News >Provide website localization services

Provide website localization services

In the current era of accelerating global economic integration, the importance of website localization is self-evident. The so-called website localization refers to the adaptation of a designated part or all of a website into multiple languages aimed at specific target customers, including text, images, animations, and website engineering processing. It should be emphasized that website localization is different from ordinary website translation. It not only needs to consider the accuracy of translation, but also takes into account the ethnic beliefs, color preferences, language taboos, customs and other issues of the corresponding customer group.

It is no exaggeration to say that website localization is a very complex project, which not only achieves the translation of website page content, but also involves processing including text, images, animations, website code, engineering, etc. Therefore, translation companies believe that website localization services not only need to pay attention to text translation, but also need to pay attention to other localization translation matters. Taking this opportunity, translation companies will share with everyone what to pay attention to when providing website localization services.

Firstly, when providing website localization services, it is necessary to pay attention to the elimination of culture. The ultimate goal of website localization is to meet the needs of users in different regions to understand the company's services and products through the website. Therefore, it is crucial to ensure that the website meets the cultural characteristics, religious beliefs, and ethnic taboos of the target users. Therefore, when localizing the website, it is necessary to consider the culture, religion, and habits of different user groups.

Secondly, when providing website localization services, attention should be paid to the structural design and manufacturing of the website. The website structure and user browsing habits vary in different countries and regions. When browsing a website, the structure and navigation of the website can directly affect the final user experience. Therefore, designing and manufacturing different website structures for different user groups in different regions can help improve the user browsing experience.

Furthermore, when providing website localization services, attention should be paid to optimizing local search engines. The optimization of local search engines is simply to address the ranking issues displayed by websites in different regions and countries, such as the commonly used search engines such as Baidu, 360, and Sogou in China. However, in foreign countries, most of them are based on Google and Bing. Therefore, it is particularly important to develop relevant localization optimization strategies for different search engine characteristics.

At the end of the article, it is necessary to pay attention to the positioning of one's own website when providing website localization services. The living habits of domestic and foreign user groups vary. When formulating website structure and positioning, it is necessary to fully consider the preferences of different geographical user groups, enhance the first impression of website visitors upon arrival, and enhance the friendliness of the website. In addition, creating more local influence in the target market and conducting more targeted promotional activities can also help enhance the brand influence of the enterprise.

Overall, in order to create a multilingual website and achieve enterprise globalization, professional and legitimate translation companies should be found to provide website localization services. They not only possess excellent translation skills, but also provide a customized web multilingual solution. I hope today's sharing can be helpful to everyone.

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